Posts Tagged ‘theatre’

I read a blog post the other day commenting on the struggle to successfully market theatre productions by theatre some theatre makers in Cape Town. The solution to this problem would be to let theatre-makers make theatre, and let arts managers do the rest.

In the Cape Town theatre industry, and this probably echoes worldwide, what theatre productions need, are arts managers. An arts manager is a company director, the person who runs the production like a business. An arts manager is not a producer who has input into the type of show the business must make. A producer might tend towards more commercial products and comprise the integrity of the artistic vision.  An arts manager is a master problem-solver.  An arts manager creates an environment for the artist to excel in, while putting all the business factors into place.

This is not to say that a director is incapable of doing all of it himself, but with time escaping us all the time, the director is at risk of doing a half-arsed job, resulting in poorly thought out and a half-executed marketing campaign.

The argument against having a someone else manage the business side of the work is that there is no budget for it. But then, is there ever budget for anything? Shows without budget operate on the currency of their network. Why should that network, which yields stage-managers, actors and writers hoping for a cut of the door, not also include a marketing manager / publicist who will only increase the number of bums on seats?

It doesn’t matter if you are the worlds best theatre-maker if no one knows about you.. does it?

Delegating and communicating

A healthy relationship between the creative and the manager ensures that the directors vision is in tact and the excited audiences know what they’re in for.

For FTH:K, Rob is the artistic director and is in the process of rehearsing OfficeBLOCK. Rob has been with the company for 6 years, and has done time as an arts manager. He understands what the job entails and so communicates his ideas with the company director, the publicist and online marketing manager who currently make up the arts management team.

This frees the creative team, the director, actors, stage manager and designer to focus on the development of their project while the administration, funding and management of the brand is run by the   arts management team.

Conceptually, OfficeBLOCK is about  “The beauty of invisible things”  which fires off a whole stream of ideas from the depths of the imagination. But it doesn’t tell the audience enough about the show. At least not in relationship to the name of the piece. In a meeting between the creative team and the arts management team, “Business as Usual” was chosen as the catch phrase.

OutcomesOBweb?

FTH:K

The cutting edge, award-winning company known for it’s non-verbal visual theatre work with pieces such as Benchmarks, QUACK!,  Pictures of You, and Womb Tide.

Presents: OfficeBLOCK

The name of the show and visual typography clues

Business as Usual

 The catch phrase to incite the question: what magic comes of a company like FTH:K exploring the office block? Find out

at the Intimate Theatre this November 15th – 19th.

Contact Angela at the Office for details.

This post is part of what the company stands for in terms of arts management. Using our current show as an example is a way of educating and marketing our show. Rings back to the old sales ABC (Always Be Closing), always be talking about your show.

It’s great that there are people out there who are tired of the poorly executed marketing campaigns out there, to them we raise our glasses, be it tequila, brandy and coke, or a cuppa tea and salute them. We, FTH:K join you in the the war against unprofessional approaches to theatre and celebrate the arrival of arts management.

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Non – Verbal  101.

“Peace!”

or

“V for Victory”

“Well done!”

or

“Can I get a ride?”

or

“Let the gladiator live”

Your mother.

One day, Oke and China were chatting.

“Howzit bru, check, you must come check this show, Benchmarks, at Out the Box Festival on the 8th and 9th of September, it’s this non-verbal.. “

“Non-verbal?”

“Ya, they don’t use words.”

“Ag no man, “

“Just listen, Benchmarks is”

“Benchmarks? I’ll out bench you and your man-sister.”

“Not that kind bench man, and my sister will moer you. “

“Did she say something about me?”

“No man, why?”

“Just asking”

“So ya, this the new show from FTH:K, was on the National Arts Main Programme, which means they are like the kak of theatre.”

“The kak?”

“Like the shit but..”

“Die kak.”

“KKNK thing. “

“Righto. With you.”

“Anyway, they do non-verbal visual theatre, each of the performers wears these flippin’ amazing masks”

 “Wait, wait, wait, go back what is ‘non-verbal’?”

“Yeah, something about hearing with your eyes,”

“Hearing with your eyes? No man. Is this this new girlfriend of yours, making you watch this poefde stuff.”

“Poefde? Who you calling a poefde?”

You used to hate art man

“Yeah but this was like.. you know, cool. (PAUSE) They do this fokking funny thing with Single Ladies ey, you will laugh.”

“Hahaha, that’s what you used to do, funny things to single ladies, before you met that culture-vulture woman of yours,  turning you into a poefde. I’d rather date your sister than your lady.”

“Hey china, I’m warning you,

Poefde is a offensive term.”

“AN Offensive term.

What?”

“You know I hate it when you correct me”

“Okay, okay man, what about this non-word-al”

“Non-verbal. They make all their shows so that they be heard by the Deaf okes and people that can hear.”

“The Deaf can’t hear you poephol.”

“It’s simile, no, a metaphor, like, like..”

“Tata Ma’Chance Tata Ma Millions”

“Isn’t that the Lotto slogan? Is that also a metaphor?”

(PAUSE)

“Similar, similar”

“Similar ya no def.”

(PAUSE)

“So yah Benchmarks ey… it’s about these 3 people, a oke at Home Affairs, a beautiful old lady and this refugee, all misplaced, all in masks, all looking for…”

“So now do they use sign-language?”

“No.. it’s non-verbal…”

“Fok man, what do you mean non-verbal?”

“Listen with your eyes bru, like check:”

“Listen with your eyes. So you going to come?”

“Ya no cool, flip, hundreds, but ya so, can your sister come?

…what will we choose to do with it…?!

http://www.youtube.com/FTHKvisuals

YouTube

Workshops

Posted: April 27, 2009 in GUMBO
Tags: , , , , ,

We’ve taking you through the insane day of Wild Translations which was the theme for our Lecture-Demonstrations.  Our workshops (2 X 3-hour workshops with the same group of people) were fantastic, and while the numbers were quite small, the people who came were keen, focused and engaging.  The workshop we presented was called Listen With Your Eyes and it looked at FTH:K’s developing approach to creating and performing work that is highly visual, devised, non-verbal, and thus truly accessible to Deaf and hearing audiences and performers. We believe that this stems from an observation of the space between people, a manipulation of tension and rhythm to create highly charged meaning, and above all, a commitment to play.  Check it out!